SPARKASSE ALTERSVORSORGE
Whether you like it or not, at some point in your life you have to accept that you are getting old and have to take care of your pension. Since many young and not-so-young people in Germany consciously neglect this reality, Sparkasse felt a wake-up call was in order. Targeting a young audience, media was focused on social media including reels, various memes and a landing page.
TEAM: Johannes Hicks, Julia Lackermayer, Nils Frankenbach, Ole Nagatis, Anne Brandner, Franziska Krüger
MY CONTRIBUTION: Core concept, execution inlcuding on set- and post production AGENCY: Jung von Matt Spree