DAS HANDWERK

„Super-Könner“ is an online platform that we developed as part of the youth campaign for the German crafts industry. The goal was and is to show young people what Handwerk really has to offer and get rid of the boring image in their minds. Central to this are six short tutorials in which young craftsmen demonstrate how to create something truly special from everyday objects. Examples include a stadium foosball table with built-in LED floodlights, fan chants, and digital score display, or a central locking system for bicycles with remote control and alarm. The films were viewed over 500,000 times.