IKEA CINEMA CATALOGUE
IKEA products are so popular that they appear in nearly every movie, including the latest blockbusters. This was highlighted through simple projections during movie screenings. As a result, the current blockbusters in theaters became advertisements for the new IKEA catalog. All that was needed were portable slide projectors, consisting of powerful flashlights and lenses. For two weeks, promotion teams made two to three insertions per movie. At the end of the credits, the new catalog was always mentioned. The stunt won 17 awards including a cannes silver lion.
TEAM: Tim Stübane, Birgit van den Valentyn, René Gebhardt, Anke Vera Zink
MY CONTRIBUTION: Concept AGENCY: DBB Berlin